Amazon is gearing up to launch its Prime Video streaming service in India, and it looks just like the company may need a couple of tricks up to take the fight to Netflix in the India.
For starters, it’s aiming to be a lot cheaper Amazon India said to Mashable that Prime subscribers will get unbound access to its video service. the company launched Prime all over in India in July at Rs. 999 ($15) per year; it’s additionally price noting that the company is presently offering subscriptions at half the value for a limited time.
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Compare that to a Netflix plan in India, that starts at Rs. 6,000 ($90) per annum and goes up to Rs. 9,600 ($143) per annum. Rival service Hotstar, that offers a combination of international and regional shows and films, furthermore as channels for news, sports and entertainment, costs Rs. 1,200 ($18) a year.
In addition, your Prime subscription nets you free quick shipping on Amazon India’s on-line store, moreover as access to exclusive deals.
Of course, it remains to be seen simply however well Amazon’s providing stacks up against the competition. in contrast to Netflix, that is targeted on bringing international content to viewers in India, Prime Video promises a bouquet of local shows and films.
To that end, Amazon has partnered with Bollywood studios and distributors like Dharma Productions and T-Series; it’s conjointly set to popular regional franchises like Chhota Bheem and an animated production of the the Bollywood blockbuster Bahubalhi, and is reportedly working to secure rights to stream Indian Premier League cricket programming.
It’ll be interesting to see who emerges because the leader in video streaming in India soon; Amazon Prime Video is predicted to launch within the next few weeks, therefore hopefully it won’t be long before we see these heavyweights battle for couch potatoes’ attention within the country.